In the world of martial arts and combat sports, women have always been perceived and viewed to be weaker than men. After all, men are bigger, faster and stronger. That is until Brazilian Jiu-Jitsu was introduced to the mainstream. Never before has there been a style of fighting and self-defense that legitimately enables the physically smaller and weaker party to not only defend themselves but actually dominate and subdue the attacker.

Brazilian Jiu-Jitsu has enabled women to level the playing field with men like no other martial art. Using scientific principles, techniques can be applied to engage and win. The effect of this phenomenon is profound and empowers women and girls of all ages. On and off the mat.

It is on this foundation that Fenom Kimonos builds its message and mission.

Female + Phenomenal = Fenom

Our mission is to support and nurture the fighting spirit in women on the mat and in life by;

• Working hard to create a brand that inspires women.
• Constantly seek ways to manifest the Fenom spirit in our products. Products for women by women.
• Act as stewards of Brazilian Jiu-Jitsu by educating women on the benefits of practicing Brazilian Jiu-Jitsu.
• Nurture the next generation women by carrying the message to young girls.
• Sponsoring non-profit initiatives with the purpose of empowering women.